They are those that allow the person responsible for them to monitor and analyse the behaviour of the users of the websites to which they are linked. The information collected by means of this type of cookie is used to measure the activity of the websites, application or platform and to draw up navigation profiles of the users of these sites, applications and platforms, in order to introduce improvements based on the analysis of the data of use made by the users of the service.
They are those that allow the user to access the service with some general characteristics predefined according to a series of criteria in the user’s terminal, such as the language, the type of browser through which the service is accessed, the regional configuration from which the service is accessed, etc.
They are those that allow the user to navigate through a web page, platform or application and use the different options or services that exist therein, such as, for example, controlling traffic and data communication, identifying the session, accessing parts of restricted access, remembering the elements that make up an order, carrying out the purchase process of an order, applying for registration or participation in an event, using security elements during navigation, storing content for video or sound broadcasting or sharing content through social networks.
These are those that allow the management, in the most efficient way possible, of the advertising spaces that, in their case, the publisher has included in a web page, application or platform from which it provides the requested service based on criteria such as the edited content or the frequency in which the ads are shown.